The world of marketing and commerce has been going through some major transformations in the past decade, with online shopping slowly replacing brick and mortar stores for many people. With smartphones and other mobile options, the dream of many online marketers is to move to a completely digital world for shopping, but in reality, what we see is a mix of the two. People use their smartphones to find things out about real world stores, things like being able to compare prices on the fly, scanning bar codes, or even redeeming online coupons right there at the cashier. Now, Nielsen, the biggest stats company out there, has released some hard numbers on what customers have been doing with their smartphones while shopping in actual stores.
The numbers and trends are interesting, if not a bit obvious. For a start, most people use coupons at grocery stores. 41% of customers who used mobile coupons, meaning they had a smartphone app or some type of phone based coupon to show at the cashier, did so at a grocery store. 41% did this at a department store, 39% at clothing stores, and 29% at electronic stores. These numbers may be skewed however because they depend a lot on what coupons are available, and typically groceries have always had a biggest presence in coupons. But this is clearly changing, with other types of shops starting to become prime target for coupon using mobile customers.
When it comes to reading reviews, trends seem even more clear. 73% of those who use a smartphone while shopping have read reviews while inside such a store. For department stores, that figure goes to 43%, then 34% for mass merchandisers. But some people take things a bit further, and go scanning QR or bar codes. Any recent smartphone now has the ability to take phones, and apps are available to scan and identify these bar codes. From there, you can know not only the name of the product you just scanned, but also whether there’s better prices available online or at local competitors. 57% of smartphone owners did just that at electronic stores, 36% at department stores, and 31% at mass merchandisers. These apps are often so quick and easy to use that while you’re standing in front of a product, it takes just seconds to know right away if a store down the street has the same item, at half price.
So in the end, it’s not really surprising to see smartphone users use their devices for more than just keeping a shopping list. With all the apps available, it proves that technology isn’t only used online, but it can help a lot while shopping on your own two feet. By getting instant coupons, checking reviews, or scanning bar codes, you can be sure to only get the items you want, at a price that’s competitive.
Have you met anybody who doesn’t want to save cash buying online? There are plenty of things we are able to do everyday to help save a small amount every now and then and ultimately all of it may add up to a great deal of money saved. It might be dependent on examining your daily buying routines and making a couple of little improvements. It really is incredible what you can save online when you go ahead and take proper steps. Below are a few good ideas to help you begin saving money online with promo codes and other online bargain tools.
All of us invest time on the web, some much more than other people. It is simply a lot easier lots of times to have what you would like and also have it delivered directly to your home. If you’re able to make use of discount promo codes, online coupons as well as money back rebates offered to you, you can purchase your products at substantial special discounts. Each and every online businesses now understands that they must provide an incentive if they would like to maintain their share of business. You now have the opportunity to save a lot more buy purchasing on the internet with a promo code and getting your stuff delivered directly to you.
Here are some suggestions that you need to bear in mind everytime you decide to make an online purchase. Look for a promo code right before you check out. It is usually well worth the small amount of time it will take you to go to a website like RetailMeNot, DealDelivery or CouponChief, type in the website you are buying from and then search through their database for promo codes for that particular site.
Subscribe to a cashback program like Ebates. Using the cashback plan you’re going to get a discount for your internet shopping. Keep in mind, these companies want your business and they will do all they are able to to get it, even when this means they provide you with a price reduction and provide you with some money back. Save your valuable coupons. Whenever you go shopping at a shop you frequently bring coupons along with you so why wouldn’t you save them for shopping online too? Usually the promo codes you will find may be used again and again. Sign up for a newsletter from a few of the coupon code websites so you will be made aware any time a sale is happening on their site .
You are able to actually save thousands of dollars or even more dependant upon your purchasing habits needless to say. It will only take a couple of minutes to locate your promotional codes and make use of your cash back programs and it will save you a substantial amount of money. Definitely worth the new practices of looking for coupon promo codes and taking advantage of Ebates types of plans.